In order to evaluate the pricing of influencers and to generate an ROI (return on investment) for the company, it is crucial to plan enough resources to define the KPIs. Above all, this includes dealing with the latest trends and constantly looking at KPIs anew. Because just focusing on conversion is unlikely to lead to long-term success. In the sea of ​​brands and products, it is becoming more and more difficult to generate the necessary attention among consumers.

Content creation with added value, storytelling, creativity and emotions are decisive factors in standing out from the crowd. Last but not least, you need a little courage in the right places. For a positive development of the KPIs, it will be even more necessary in the future to venture into new territory as a brand. The ideal mix of influencers and platforms is an essential success factor in the fast-moving social media world. Cross-media content ensures diversity and is becoming increasingly important for successful social media marketing.